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Healthcare Communications

Fueling awareness, demand and credibility for purpose-driven healthcare tech, biotech, payer and pharma brands.

We are a strategy-first B2B communications agency with expertise in brand identity, public relations and marketing. No matter your size or growth stage, we are committed to doing memorable work that meets your business goals. We’ve helped more than 100 health tech companies grow through long-range strategic planning and tactical execution on plans. With an agile structure, we get up to speed quickly, pivot when needed, and are trusted to get the job done – full transparency and no pass-offs. Ever.

Brand Identity

Define your voice and your unique position in the market. We’ll help you develop and tell your story.

  • Strategic positioning
  • Messaging
  • Naming
  • Architecture
  • Logos & visual identity
  • Executive storytelling
  • Research
  • Sales training

Public Relations

Become a trusted voice and visible thought leader. We’ll help you build lasting relationships with media and influencers.

  • Media relations
  • Articles & content
  • Media training
  • Social media
  • Analyst relations
  • Speakers bureaus
  • Reputation management


Reach your audience the right way at the right time. We’ll help you build a positive brand experience and deliver measurable results.

  • Strategy & mapping
  • Case studies & white papers
  • Content marketing
  • Lead generation
  • Advertising
  • Email campaigns
  • Sales collateral

Public Affairs & Market Access

Innsena has a specialty team focused on public affairs and market access for the healthcare technology industry. This senior team, experienced in government affairs, supports companies interested in market expansion via state and quasi-governmental channels.

Much like our approach to go-to-market for the private sector, Innsena’s approach to market access is unique. We leverage public affairs and advocacy work tightly coordinated with business development activities.

We drive market access as a fully integrated program. We will consider standalone advocacy and public affairs efforts on a case-by-case basis.

We represent both for-profit and non-profit entities, but Innsena only takes on market access and public affairs clients we believe align with our mission to further US healthcare interoperability.


  • Market access
  • Advocacy
  • Public affairs
  • Go-to-market strategy
  • Product positioning

Challenging the status quo

Healthcare, science and technology never stand still. Neither do we.

Your mission and products are imbued with thoughtful purpose aimed at improving life – whether finding a breakthrough cure, developing minimally invasive surgical devices, streamlining patient care or improving financial wellness and access to medical treatment.

We respect and support you by never delivering status quo. We customize every program and campaign to meet your unique business goals and needs. Success is the product of design, not a checklist.

Thinking outside the agency box.

Our clients’ goals shape the way we do business. It’s impossible to disrupt an industry working from a template or in an over-layered, top-heavy environment. That’s why we set out to upend the traditional agency model.

We’re a boutique virtual agency with consultants across the country. We’re not limited by weekdays and time zones or depleted by traffic jams and work-life crisis. Our clients benefit from greater creativity, thoughtfulness and senior-level talent that can scale quickly as work demands without the bloat of overhead, admin time and other costs that get passed along. A nimble model allows us to do more for less. 

Big in talent.

Small by design.

Our team is comprised of senior specialists who each bring more than 10 years of industry experience to accounts. That means you get dedicated teams who understand your market, onboard quickly, know where you should be and when, deliver insights and straight talk. We keep projects moving forward without handholding. At the end of the day, we deliver results that earn trust and lift your brand.

As a boutique firm, we believe small is big, bold and beautiful. So we manage our time and resources just as we do yours: with great economy.

Welcome, hustlers.

At Innsena, we work with, for and alongside great people. All from the comfort of home—or neighborhood cafe or nearest flexible workspace. That makes our work not only interesting and meaningful, but also a hell of a lot more fun.

As a virtual boutique firm for health tech’s innovators, we don’t just pay lip service to work-life balance. We understand the things that matter like sleep, flexible hours, relationships and peace of mind. We manage our jobs and our families because we are bosses. And we believe in having it all.

After so many years of traditional agency and corporate structures, we left the churn and burn to try something different:

  • We are more horizontal in structure than vertical.
  • We believe in collaboration as a way to grow our capabilities and solve tough challenges for our clients.
  • We stand for many things—but most importantly, for each other.
  • By treating each other with respect, we build trust and loyalty that positively impact our client work.

If this sounds like your anthem, you might be one of us.

See available openings

We love to talk shop

Health tech never gets old.

If you’d like to continue the conversation, complete the form below and we’ll get back to you.
You can also call us at 470.453.1820.