Innsena CEO to moderate panel at Brand Insider Summit Pharma & Healthcare 

Brand Insider Summit

Panel: Good Patient Mapping: Data, AI, and Tracking Consumer Journey

Patient-first models demand that marketers align their strategies with consumer experiences and journeys, not with internal goals. But how are they reorganizing data, busting old silos, and applying new techniques like AI to understand where they need to meet these patients? The summit opens by comparing notes, learnings and plans for making this fundamental but essential step. What systems are being put in place? How are marketing units reorganizing the way they amass, handle, and distribute data? And what realizations are these efforts already rendering about who their customers really are and how they make decisions?

Moderated by Leslie Kirk, CEO and Managing Partner

Learn more: https://www.mediapost.com/brandinsidersummitpharmahealth/

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